Back to School 2026/2027: Perfume Trends for a Fresh Start
A new school, the first year at university, an internship, a first job… or simply the desire to make a fresh start. We choose a new diary, a pair of trainers or perhaps a new haircut. These small changes already say something about who we are.
What if this year, you also chose a new fragrance?
This season’s major perfume trend is all about finding your signature scent: a fragrance that reflects your personality and accompanies a life change, whether you are beginning a new chapter or choosing your very first perfume.
Nina Eau de Toilette
Notes of toffee apple and lemon
Citrus Floral Gourmand
Citrus Floral Gourmand
Nina Rouge Crush Eau de Parfum
Notes of cherry and vanilla
Floral Ambery Fruity
Floral Ambery Fruity
Nina Rouge Eau de Toilette
Notes of raspberry and caramel
Floral Gourmand Fruity
Floral Gourmand Fruity
Why Is Back-to-School Season the Perfect Time to Embrace a New Perfume Trend?
A first perfume is rarely a purchase like any other. It accompanies first days, new encounters and emerging routines. Without even realising it, it gradually becomes the fragrance of that particular time in our lives.
Years later, a single spray may be enough to bring back a face, a classroom or a familiar morning journey.
That is the magic of perfume: it does more than complete a look. It captures memories.
After the light scents of a summer perfume, the back-to-school season invites us to discover more enveloping fragrances. This autumn’s perfume trends favour fruity, floral and gourmand trails, perfect for returning to the office or university.
Which On-Trend Fragrance Family Appeals to You Most?
Brunch on a terrace, fresh fruit and a light dress? You will probably be drawn to a bright and sparkling fruity perfume.
A bouquet of fresh flowers in a sun-filled apartment? Floral fragrances might be the perfect choice for you.
A pastry, a latte and a soft, cosy jumper? Gourmand notes will likely create a comforting sensation.
Fashionable perfumes can be a source of inspiration, but the best women’s perfume trend is always the one that allows you to express your personality.
Try It… Then Forget About It for a Few Hours
This is advice often shared by perfumers.
Never choose a fragrance based solely on the first few seconds.
Top notes are the first scents you notice, but they quickly fade. A few hours later, the heart notes emerge, followed by the base notes: the ones that will stay with you throughout the day.
The fragrance you still love after three hours is often the one that truly suits you. To better understand how a scent evolves, discover how to recognise the notes of a perfume.
More Than a Fragrance, a Memory
Our sense of smell has the power to bring an emotion back to life in an instant. A scent can transport us to a special encounter, a familiar place or an important stage in our lives, sometimes many years later.
Choosing a new fragrance for the back-to-school season means associating a scent with the first moments of a new chapter. Over time, its trail becomes a personal reference point, connected to the experiences and memories created along the way.
A signature scent does not simply follow a trend: it tells a personal story and evolves with the person wearing it.
Nina Rouge Crush Eau de Parfum
Notes of cherry and vanilla
Floral Ambery Fruity
Floral Ambery Fruity
Nina Rouge Eau de Toilette
Notes of raspberry and caramel
Floral Gourmand Fruity
Floral Gourmand Fruity
Nina Le Parfum Eau de Parfum
Notes of gardenia and vanilla
Floral Woody Fruity
Floral Woody Fruity
The Nina Collection: Must-Have Perfumes for Back-to-School Season
Nina has always celebrated new beginnings: curiosity, spontaneity and the joy of discovering what lies ahead.
Its iconic apple-shaped bottle has become the symbol of a free, radiant and optimistic femininity.
The collection brings together several interpretations of this universe, combining fruity freshness, floral softness and delicate gourmand notes. These on-trend perfumes are designed to accompany everyday life, evolve with the person wearing them and leave a beautifully subtle impression.
Because a fragrance does not need to be overpowering. It simply needs to make you feel like yourself.
Giving a Perfume: A Gift That Lasts Beyond the Back-to-School Season
Some milestones deserve to be celebrated. The back-to-school season often marks an important moment in a young woman’s life.
Starting secondary school, beginning university, taking on a first job or embracing a new start: these are all opportunities to celebrate a new adventure with a meaningful gift.
Giving a perfume means offering far more than a fragrance. It means supporting someone as they begin a new chapter and giving them something that will become connected to the memories they create.
With its radiant universe, iconic bottle and fresh creations, the Nina collection is a natural choice for a meaningful back-to-school gift.
Find the Nina Fragrance That Suits You or Them
Whether you are discovering the pleasure of wearing perfume for the first time or searching for a new signature scent, the Nina collection accompanies you through all the moments that matter.
Fresh, floral, fruity or gourmand, each creation offers a different interpretation of the latest women’s perfume trends. Discover the Nina fragrance that matches your style and let its trail tell the story of a new chapter.
FAQ
What Is the Biggest Perfume Trend This Back-to-School Season?
The biggest trend is choosing a signature scent that expresses your personality rather than simply following the latest launches. Fruity, floral and gourmand fragrances are among the season’s leading perfume trends. The most fashionable women’s perfume is ultimately the one you enjoy wearing every day and that truly feels like you.
How Can You Make Your Perfume Last All Day at School or in the office?
Apply your fragrance to clean, well-moisturised skin, focusing on pulse points such as the wrists and neck. Avoid rubbing your wrists together after application, as this may alter how the fragrance develops. A travel-size format also allows you to refresh your scent lightly during the day.
Which Perfume Should You Give for Back-to-School Season or a New Beginning?
Perfume is a meaningful gift to mark a new stage in someone’s life. Choose a fragrance that reflects their personality and that they will enjoy wearing every day. Rather than looking only for an on-trend perfume, select a fragrance family that matches their tastes.
Why Does a Perfume Smell Different on Different People?
Every person’s skin reveals fragrance ingredients differently. Skin temperature, hydration and lifestyle can all influence how a perfume develops. It is therefore important to test a fragrance directly on the skin and allow it to evolve for several hours before making a decision.
