Three Secrets Behind Nina Rouge Crush

What secrets lie behind this fragrance?

The exhilarating thrill of a crush is captured in Nina Rouge Crush, like the most delicious secret you’d only share with your closest friends. With this new fragrance, we pay a vibrant tribute to cherry, in all its duality: both addictive and boldly symbolic.
But what is this ultra-glossy red bottle really hiding?

Here are the three secrets that make Nina Rouge Crush an unforgettable scent.

Jeanine Brito x Nina Ricci Rouge Crush Illustration

1. The Secret Behind an Artistic Encounter

Impossible to miss this glossy red apple-shaped bottle. Sensual and bold, it turns every head. Every detail seems to whisper a love letter to cherry : the ultimate explosive obsession.

But behind this ultra-glossy jewel lies a meaningful artistic collaboration waiting to be unveiled.

After Nina Illusion and the FW23 fashion capsule, artist Jeanine Brito, a creative who has previously collaborated with Nina Ricci’s Artistic Director Harris Reed, returns once again to the House to sign this bold new launch. She imagines an exclusive illustration, a perfect embodiment of desire and sensuality. A powerful artistic encounter, where her singular universe — somewhere between dream and reality, memory and fantasy — subtly converses with the theatrical and surrealist aesthetic that defines her.

Hidden within its case: a creation as captivating and enigmatic as the fragrance itself.

2. The Secret Behind an Olfactory Collaboration

Behind Nina Rouge Crush lies the talent of our master perfumer, Olivier Cresp — a name well known to the House. It was he who, in 2006, brought to life the classic Nina Eau de Toilette, inspired by the irresistible sweetness of the forbidden fruit.

Since that first creation became iconic, he has remained the loyal nose behind the Nina universe, shaping each new variation with boldness and timelessness. Today, the Nina line expands with its latest creation: Nina Rouge Crush.

The result is a trail that’s both, sensual, and bold : a true olfactory crush.

3. The Secret Behind an Irresistible Inspiration

This latest creation draws its inspiration from the resounding success of the Nina Rouge Eau de Toilette.

Both fragrances share a common olfactory thread: a juicy raspberry top note, a luminous gardenia at heart, and a soft, enveloping vanilla base.

Nina Rouge Crush amplifies the world of Nina Rouge, unveiling a more explosive facet. An irresistible, sensual new fragrance for a whole new addiction.